Saúl × Klap Studio: Power! Nap

Power! Nap is a drink created by Klap Studio and Saúl, sold exclusively at Saúl’s university locations in Guatemala. The idea was simple: instead of taking a power nap, you drink one.

We wanted something that merged Saúl’s low-key world with Klap’s disruptive style, and that also spoke to the students it was made for. That’s how we landed on placing Saúl’s iconic zebra in a college classroom, with a touch of comedy.

Working hand in hand with Klap’s head creative, we built the main campaign video from scratch. We looked for references that mixed real footage with animals acting with almost-human movements, to figure out which shots would read best, get the biggest laugh, and connect most with the audience. From there, I developed the storyboards.

I was also part of the pitch meeting with Saúl. As a university student myself, I could explain why this approach, instead of a generic ad, would actually connect with students.

I scouted universities to find the right location, and on shoot day I helped direct the actors. Rather than just telling them what to do, I walked them through how their characters should be thinking, so they could get into the mindset of the concept, the Saúl and Klap style, and why each character would react the way they do. And if you watch closely, you can spot me in the background as an extra.